Sheena Macpherson is the Co-Founder and CEO of AdSilico Limited, a company focused on advancing medical device innovations using in silico methodologies. She has a background in computational technologies and digital health, with previous roles including Entrepreneur in Residence at the University of Leeds and CEO of Miotify Ltd. Macpherson’s experience spans consulting in intelligent pharmaceuticals at AstraZeneca and leading several startups. She is passionate about supporting women in STEM and has been recognized in various industry discussions. She holds a degree from Durham University and has extensive expertise in medical device development and digital health platforms.